Intelligence in Lifestyle

Beautifully designed by art director Francesco Franchi and creative director Luca Pitoni, Intelligence In Lifestyle is an Italian magazine geared towards men, but read by women.

From Francesco’s Flickr post:

It is dedicated to contemporary passions and consumptions, and which uses current events as a key to interpret changes in lifestyles.

IL is a magazine that suggests original points of view, unexpected directions and unconventional solutions — that offers more value to the readers’ passions. It provides news, interviews, reportages about the latest trends of lifestyle all around the world.

IL design is based on a formal grid structure, reminiscent of Swiss styles together with the playful look of the 70′s Italian pop magazines. It is information delivered to all us consumers in an aesthetically pleasing format.

To see more layouts, spreads and covers, click over to Francesco Franchi’s Flickr page. Thanks to the always reliable iso50.com blog for turning us onto this. Molte grazie.