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“Less is more” — Ludwig Mies van der Rohe

Heineken Advert: The Date

Posted: October 7th, 2011 | Author: | Filed under: Advertisements | No Comments »

I am so digging this new Heineken commercial called The Date. I love the song, the Goodfellas rip-off enter-through-the-kitchen scene, the band and the dance. A much improved version of their last ad, The Entrance. I don’t know, I guess I never really liked that song and the energy was just a little too slow for me on. I have to give credit to Amsterdam Wieden & Kennedy for creating these. They’re fun.

So more info on their latest ad. Created by Amsterdam Wieden & Kennedy. The song used is called Jaan Pehchann Ho by Mohammed Rafi. It was featured in a Bollywood film called “Gumnaan”, which its dance sequence was featured in the opening scenes of the indie flick “Ghost World” starring Thora Birch, Scarlette Johansson and the great Steve Buscemi. Watch it here.  I think I’m going to start wearing some black eye masks.

 



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